Our Purpose

We are a women-owned business dedicated to creating luxury hair care products for men and women. Living in Colorado’s harsh climate, we noticed most products lacked focus on overall hair and scalp health. That’s why we developed a clean, high-performance hair care system to support strong, and healthy hair. After years of collaboration with global chemists, we created "Unbreakable"—a treatment system made with vitamins and natural extracts to revitalize dry, thinning, and damaged hair.

Our Journey

Kimberley and Venice, former HR professionals and best friends, left corporate life in 2020 to pursue their passion. Inspired by natural remedies, they envisioned a brand rooted in earth-derived ingredients and innovation. Together, they founded Aset Beauty to create change in the hair care industry. "Unbreakable" symbolizes their resilience and commitment to empowering others through exceptional products.

Our Mission

Aset Beauty is passionate about providing men and women with premium hair care that’s both natural and effective. Our high-end products combine unique, top-rated ingredients to improve the overall health of both the scalp and hair.